Meeting the WHO 30% Prevalence Reduction Target Globally Through Tobacco Tax Increases

Tobacco tax increases that result in higher tobacco product prices are among the most effective tobacco control measures available

Making cigarettes four times more costly in all countries globally by 2025 would reduce the world’s tobacco use prevalence from the current 21% to 15% in 2025. Such a drop in prevalence would be sufficient to reach the World Health Organization target of reducing tobacco use prevalence 30% by 2025. This scenario is attainable, but would require a 7-fold excise tax increase.