Country

Fiji

Fiji has made progress on tobacco control in recent years. However, people continue to die and become sick needlessly, and the costs to society from tobacco use continue to mount.  Fiji can still do more to make the proven tobacco control tools work for its citizens’ wellbeing.

Issues

Tobacco harms the health, the treasury, and the spirit of Fiji. Every year, more than 938 of its people are killed by tobacco-caused disease. Still, more than 280 children (10-14 years old) and 79240 adults (15+ years old) continue to use tobacco each day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in Fiji and ensures that tobacco's death toll will grow every year. Tobacco control advocates must reach out to other communities and resources to strengthen their efforts and create change.

Smoking Deaths

human body

Adult Smoking (15+ Y.O.)

using tobacco daily: 2015

38.7%

Even though fewer men smoke on average in Fiji than on average in high-HDI countries, there are still more than 64200 men who smoke cigarettes each day, making it an ongoing and dire public health threat.

Children Smoking(10–14 Y.O.)

% using tobacco daily: 2015

0.47%

Even though fewer boys smoke in Fiji than on average in high-HDI countries, there are still more than 100 boys who smoke cigarettes each day, making it an ongoing and dire public health threat.

coffin

Deaths

% caused by tobacco: 2016

14.87%

Even though fewer men die from tobacco in Fiji than on average in high-HDI countries, tobacco still kills 13 men every week, necessitating action from policymakers.

human body

Adult Smoking (15+ Y.O.)

% using tobacco daily: 2015

12.4%

More women smoke in Fiji than on average in high-HDI countries.

Children Smoking (10–14 Y.O.)

% using tobacco daily: 2015

0.24%

Even though fewer girls smoke in Fiji than on average in high-HDI countries, there are still more than 90 girls who smoke cigarettes each day, making it sign of an ongoing and dire public health threat.

coffin

Deaths

% caused by tobacco: 2016

7.07%

More women die in Fiji than on average in high-HDI countries.

Smokeless Tobacco

% using tobacco daily: 2013

n/a

n/a

Societal Harms

Although economic costs of smoking in Fiji are not known, the total economic cost of smoking globally amounts to 2 trillion dollars, when adjusted for 2016 purchasing power parity (PPP). This includes direct costs related to healthcare expenditures and indirect costs related to lost productivity due to early mortality and morbidity.

Tobacco Use Also...

Harms Development

Buying tobacco robs families of the resources they may need to rise out of poverty. A smoker in Fiji would have to spend 20.22% of their average income (measured by per capita GDP) to purchase 10 of the most popular cigarettes to smoke daily each year!

Harms Development

Harms Environment

Cigarette butts are the most commonly discarded pieces of waste worldwide. It is estimated that 148 tonnes of butts and packs wind up as toxic trash in Fiji each year. This is roughly equivalent to the weight of 30 endangered African elephants.

Harms Environment

Harms Equality

To appeal to more customers, the tobacco industry markets its products aggressively to women and children.

Harms Equality

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other individuals.

Harms NCDs

Industry

The combined revenues of the world's 6 largest tobacco companies in 2016 was more than USD 346 Billion, 7598% larger than the Gross National Income of Fiji. The industry is a powerful force that does not fear the actions of nation-states because of their extensive resources and global market power.

Growing

There were less than 1000 metric tons of tobacco produced in Fiji in 2014. Tobacco growing is only a small fraction of agriculture in Fiji, with only 0.14% of agricultural land devoted to tobacco cultivation.

Production

n/a

Solutions

Current Policy in Fiji

Protect from Smoke

All public places completely smoke-free is the best practice

Smokefree

n/a

HealthCare Facilities

n/a

Educational Facilities

n/a

Universities

n/a

Government Facilities

n/a

Indoor Offices

n/a

Restaurants

n/a

Pubs and Bars

n/a

Public Transport

n/a

All Other Indoor Public Places

n/a

Funds for Smokefree Enforcement

Offer Help

National quit line and both NRT and cessation-services cost-covered is the best practice

Quitting Resources
NRT and/or some cessation services (at least one of which is cost-covered)
National Quitline
No

Warn About the Dangers to Tobacco Users on Product Packaging

A plain, standardized pack with a large health warning is the best practice

Type of Warning Label
Graphic
Percent of Pack Covered
60%
Plain Packaging
No

Warn About the Dangers to the Whole Population in a Media Campaign

Ran a National Anti-Tobacco Campaign in 2014 or 2016
Yes
Appropriate Characteristics
Part Of A Comprehensive Tobacco Control Program
Yes
Pre-Tested With The Target Audience
Yes
Target Audience Research Was Conducted
Yes
Aired On Television And/Or Radio
Yes
Utilized Media Planning
Yes
Earned Media/Public Relations Were Used To Promote The Campaign
Yes
Process Evaluation Was Used To Assess Implementation
Yes
Outcome Evaluation Was Used To Assess Effectiveness
Yes

Enforce Bans on Advertising

Ban on all forms of direct and indirect advertising is the best practice

Number of Direct Ad Bans

3/7

possible bans

Number of Indirect Ad Bans

5/10

possible bans

Ad Ban Compliance Percent

High

Direct Bans

  • National TV and radio
  • International TV and radio
  • Local magazines and newspapers
  • International magazines and newspapers
  • Billboard and outdoor advertising
  • Advertising at point of sale
  • Advertising on internet

Indirect Bans

  • Free distribution in mail or through other means
  • Promotional discounts
  • Non-tobacco products identified with tobacco brand names
  • Brand name of non-tobacco products used for tobacco product
  • Appearance in TV and/or films: tobacco brands (product placement)
  • Appearance in TV and/or films: tobacco products
  • Prescribed anti-tobacco ads required for any visual entertainment 
media product that depicts tobacco products, use or images
  • Complete ban on sponsorship
  • Any form of contribution (financial or other support) to any event, activity or individual
  • Ban on the publicity of financial or other sponsorship or support by the tobacco industry of events, activities, individuals

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

Minimum 70%

of Retail Price is Excise Tax

Fiji

30.25%

of Retail Price is Excise Tax