Quitting tobacco has significant immediate and long-term benefits no matter the smoker’s age.
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Governments’ tobacco control success will contribute to their UN sustainable development goals.
Taxing tobacco products to make them less affordable is the most effective but the least used tobacco control tool.
Comprehensive protection from tobacco smoke should be a pillar of all countries’ tobacco control program.
Large media campaigns are key to changing social norms and winning a tobacco-free future.
Partnerships across a range of diverse actors are key to driving tobacco control and countering the tobacco industry.
Regulating Novel Products
E-cigarettes and related products present regulatory challenges, including whether to allow market access at all.
The tobacco industry uses a variety of tactics to undermine implementation of life-saving policies.
Countering the Industry
Governments must anticipate the tobacco industry’s actions to derail tobacco control and counter them at every level.
The tobacco epidemic rages on but the tools we already have can make a genuine life or death difference.
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