• EN
Sort By

Global Strategy

The global tobacco control strategy is framed by the WHO Framework Convention on Tobacco Control (FCTC), a treaty that covers 90% of the world’s population and includes a comprehensive set of obligations to implement supply- and demand-side measures to end the global tobacco epidemic.


Research suggests that smoking worsens outcomes for many individuals fighting COVID-19.

Counter Marketing

It is vital to counter positive and misleading tobacco industry messages about tobacco use by educating people about the real harms.


Though quitting tobacco has significant immediate and long-term health benefits, most countries provide little support for cessation.

Path Forward

The data are clear: tobacco control is working, but there is more work to do.

Product Sales

Cigarette sales continue to dominate the global tobacco product marketplace, though the total number of cigarettes smoked worldwide has been decreasing slowly.

Mass Media

Though media campaigns are a critical tool for tobacco control, and often cost effective, they are underutilized globally.

Health Effects

Tobacco smoke contains more than 7,000 toxic chemicals, and a lifetime of smoking subtracts at least 10 years from a person’s life on average.